The creator economy has rapidly changed the way the travel industry approaches marketing. Hotels, resorts, boutique accommodation and tourism businesses are increasingly collaborating with influencers and UGC creators to build trust, showcase experiences and inspire travellers through authentic content.

At CollabAway, we've seen this shift first-hand. With travel brands across more than 70 countries joining our platform to connect with creators, we've gained valuable insight into where collaboration opportunities are growing fastest and which destinations are embracing creator marketing the most. Combined with wider trends in influencer marketing, digital nomad communities and the global creator economy, here are some of the best countries for content creators and digital nomads in 2026.

How we chose these countries 

There isn't currently a single global ranking that measures how welcoming countries are to content creators and influencer marketing, so we looked into a range of factors to come up with these results.

These factors include:

The number of hospitality businesses joining CollabAway to collaborate with creators worldwide

How widely influencer marketing has been adopted by hotels and tourism businesses in a particular country

The strength and maturity of the local creator economy

Digital nomad infrastructure and remote working culture

The variety of travel, hospitality and lifestyle content opportunities available

1. Indonesia

If there's one destination that has become known for it’s creator economy, it's Indonesia, particularly Bali!

Bali has evolved into one of the world's biggest hubs for travel creators, digital nomads and remote entrepreneurs. From luxury jungle villas and beachfront resorts to boutique cafés and wellness retreats, creator collaborations have become a familiar part of the tourism industry.

This is reflected in our own platform too. Indonesia currently has more hospitality businesses on CollabAway than any other country, highlighting just how actively hotels and accommodation providers are seeking creator partnerships.

Beyond Bali, destinations like Lombok, Nusa Penida and Komodo National Park continue to offer incredible opportunities for creators looking to produce standout travel content.

Best for

Travel influencers

Luxury hotels

Wellness creators

Lifestyle content

UGC creators

2. Thailand 


Thailand has been a favourite among travel creators for years, but it's also one of the destinations where we've seen particularly strong interest from hospitality businesses looking to collaborate.

Luxury resorts in Phuket, boutique stays in Chiang Mai and beachfront hotels across Koh Samui and Krabi increasingly recognise the value of creator-generated content to inspire future guests.

Affordable living costs, excellent infrastructure and a thriving digital nomad community make Thailand one of the easiest places to combine travel, remote work and content creation.

Whether you're filming food content in Bangkok, island hopping in the south or exploring mountain cafés in Chiang Mai, Thailand offers almost endless creative opportunities.

Best for

Luxury travel

Food creators

Adventure content

Digital nomads

3. Portugal 

Portugal has quietly become one of Europe's strongest creator destinations.

Cities like Lisbon and Porto have thriving creative communities, while Madeira and the Algarve continue to attract creators looking for sunshine, beautiful coastlines and longer stays.

We've also seen Portugal become an increasingly active country within the CollabAway community, reflecting a growing willingness among hospitality businesses to collaborate with creators.

For European creators in particular, Portugal offers an excellent balance of accessibility, infrastructure and high-quality accommodation opportunities.

Best for

Lifestyle creators

European travel

Boutique hotels

Digital nomads

4. Spain 

Spain continues to be one of Europe's most diverse destinations for travel content.

Whether it's Barcelona's architecture, Madrid's food scene, Mallorca's luxury hotels or the volcanic landscapes of the Canary Islands, creators can produce an incredible variety of content within one country.

The hospitality industry is also highly familiar with influencer marketing, particularly in tourism hotspots where hotels compete heavily for international visitors.

Spain's combination of culture, beaches, gastronomy and year-round tourism means collaboration opportunities exist across multiple niches.

Best for

Luxury travel

Food creators

Family travel

Lifestyle content

5. Italy 

Italy is famous for its timeless beauty, but it's also becoming an increasingly attractive destination for creator collaborations.

Luxury hotels around Lake Como, boutique farm stays in Tuscany, coastal escapes along the Amalfi Coast and city stays in Rome all rely heavily on visual storytelling to attract guests.

Interestingly, Italy is also one of the strongest represented countries on the CollabAway platform, suggesting many hospitality businesses are actively investing in creator partnerships right now.` If your content focuses on luxury travel, food, culture or photography, Italy offers almost limitless inspiration.

Best for

Luxury creators

Food and wine

Photography

Romantic travel

6. Mexico 

Mexico is growing as one of the most exciting destinations for creators. It may already be known as a great destination for digital nomads, but we’ve also seen some strong interest from hospitality businesses looking to work with creators on CollabAway.

From the beaches of Tulum and Puerto Vallarta to Mexico City's vibrant culture and Oaxaca's food scene, the country offers an enormous range of travel experiences.

Combined with relatively affordable living costs and an established digital nomad community, Mexico remains a fantastic destination for longer creator trips.

Best for

Beach content

Lifestyle creators

Wellness

Adventure travel

7. Greece 

Few countries are as visually recognisable as Greece.

Whitewashed villages, turquoise waters and luxury island resorts make it a natural fit for travel creators, while tourism remains one of the country's most important industries.

Many boutique hotels and villas now understand the value of creator-generated content, particularly during the busy summer season.

Whether you're visiting Santorini, Mykonos, Crete or lesser-known islands, Greece offers creators exceptional visual storytelling opportunities.

Best for

Luxury travel

Honeymoons

Hotels and villas

Mediterranean lifestyle

8. United States 

The United States has one of the world's largest creator economies and offers opportunities across almost every travel niche imaginable.

From desert retreats in Arizona and luxury hotels in New York to road trips through national parks and coastal escapes in California, creators can build hugely diverse portfolios.

While competition tends to be higher than elsewhere, the scale of the hospitality industry means collaboration opportunities continue to grow across both major brands and independent properties.

Best for

Road trips

Outdoor creators

Luxury travel

Lifestyle content

9. Philippines 

The Philippines is quickly emerging as a destination to watch for creator marketing! Its spectacular islands, welcoming hospitality industry and growing tourism sector make it an increasingly attractive option for travel creators looking to discover somewhere less saturated than some neighbouring destinations.

As international tourism continues to recover and expand, we're seeing more hospitality businesses recognise the value creators can bring through authentic visual storytelling.

Best for

Island travel

Adventure

Diving

Budget travel

10. Brazil 

Brazil combines vibrant cities, tropical beaches, rainforests and one of the world's most active social media cultures.

Destinations such as Rio de Janeiro, Florianópolis and São Paulo offer creators a huge variety of content opportunities, while tourism businesses are increasingly investing in digital-first marketing.

For creators specialising in culture, adventure, food or lifestyle content, Brazil remains one of South America's most exciting destinations.

Best for

Adventure

Culture

Lifestyle

Beach content

Top tips for landing more collaboratons abroad 

Choosing the right destination is only part of the equation. To maximise your chances of securing collaborations while travelling:

Build a professional portfolio showcasing your best photography, video and previous collaborations.

Tailor every pitch to the property rather than sending generic outreach messages.

Plan ahead, but stay flexible. Contact hotels well before your trip, especially during peak travel periods. If your dates are flexible, you'll often have a better chance of securing a collaboration during the low season or when a property has more availability.

Focus on destinations where hospitality businesses already understand creator marketing.

Clearly explain the value you'll deliver, whether that's UGC, social media content or exposure to your audience.

Join platforms like CollabAway that connect creators with hospitality businesses already looking for collaborations, helping you spend less time on cold outreach and more time creating.

The creator and influencer economy has made it easier than ever to turn a passion for travel into meaningful collaborations.

While opportunities now exist around the world, some countries have embraced creator marketing more quickly than others. These destinations combine thriving tourism industries, growing creator communities and hospitality businesses that increasingly recognise the value of authentic content. As we continue to see new hotels and tourism businesses join the CollabAway platform every month, one thing is clear: creator collaborations are no longer a trend - they're becoming an established part of modern travel marketing.

Whether you're planning your trip to build your portfolio or find your next hotel collab, choosing the right destination can open the door to even more exciting opportunities and unforgettable experiences.

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